Last week, we noted that workers had begun removing barricades and scaffolding surrounding Apple's first store in Berlin, Germany amid rumors that the store would open during the first weekend of May.
Last week, we noted that workers had begun removing barricades and scaffolding surrounding Apple's first store in Berlin, Germany amid rumors that the store would open during the first weekend of May.
We heard earlier this year that Apple was planning to expand its retail business "disproportionately outside the US," and it looks like that plan is being put into motion starting now. In addition to a new Apple Store opening up this Thursday in Leeds, UK, the company has posted job listings for stores opening soon in both Munich and Dusseldorf, in Germany. So there are three stores starting up in Europe, and Apple's expanding in other countries as well -- it now has retail locations in 13 countries around the world, after opening up a store in Turkey last year.
And Apple's also expanding inside the US, bringing 20 of its local stores to larger spaces. I live right near the Santa Monica, Calif., Apple Store, and it seems that store was one of those that moved: Apple found a new location right down the street from the original, with a much larger space that's reminiscent of the company's flagship Grand Central Terminal store. The new space features high ceilings and lots of space above tables of course filled with various Apple goodies to buy. Most of the innovation we talk about from Apple comes with its new product releases, but it's clear the company is working hard on innovating in the retail space as well.
[Source: TUAW]
Electronics giants who want to compete for retail attention but can't always justify a full presence have a common trick: open a mini store. Apple did it, Microsoft did it, and Samsung virtually based the Galaxy S III launch on it. HTC is next at bat. While it has its own stores in Asia and parts of Europe, the smartphone designer is trying out a store-within-a-store at the giant Saturn-Markt shop in Hamburg, Germany. Swing by and you can buy or test a device like the One X+ or Windows Phone 8X alongside accessories -- including Beats headphones, naturally -- with dedicated staff to help. HTC didn't immediately have details of larger plans when we reached out, but there's talk at MyDrivers of further such stores as well as seminars that would help make sense out of Sense. There's no guarantee that HTC will benefit from carving out its own retail space in what's often considered hostile territory; even so, the move can't hurt when the company is fighting for relevancy.
[Source: Engadget]