Last year I had the chance to interview Luke Wood, the boss of Beats headphones, about the bass-heavy company's meteoric rise to prominence -- a fashion-focused bombardment that left traditional audio companies struggling to keep pace. This year, at the IFA trade show in Berlin, Daniel Sennheiser of German firm Sennheiser is having his say.
Sennheiser is one of the many manufacturers caught off guard by the popularity of Beats' celebrity-endorsed fashion 'phones. I wanted to know how the company was coping with the competition, and the challenges of selling headphones in a post-Beats world...
Read the full story here... Source: CNET