It's 2014. Apple has gathered everyone together for a special event. As Tim Cook presents, he says, "Today we're introducing three revolutionary new products. The first one is a cable box. The second one is a revolutionary streaming-media device. The third is a new way to play games on your TV. So, three things: a cable box, a streaming box, and a game console. Are you getting it? These are not three separate devices. This is one device. And we're calling it iTV."
The next Apple TV, that long-fabled product, doesn't exist yet. But it could. And it should. And it's not too late, not by a long shot. In fact, the future-of-TV transformation has yet to be settled, or even determined. It's a mess right now. The door is open. Apple can seize the moment.
If you think the Xbox One jams up Apple's plans, think again. The Xbox One is Apple's best friend. Apple needs the emerging TV landscape to be tackled, and whatever mistakes are made, Apple can improve upon them, and show everyone why that strategy was mistaken. This is the Apple Way. The iPhone was built on old smartphones, the iPad on failed tablets. The landscape now is littered with half-good, half-bad solutions: TiVo, Wii U and TVii, Google TV, Roku, Xbox 360, PS3, even the current Apple TV. None of them truly replaces your cable box. None of them is the true, absolute future of TV...
Read the full story here. Source: CNET