Last week I wrote an article criticizing Apple's new Maps capability explaining why it was a deal-breaker for me and why I was leaving the iPhone. That article generated hundreds of comments (in agreement and disagreement), tweets, and emails to me and TUAW, some going so far as calling for me to be fired. Since that article was published, the criticisms of Maps have exploded, so much so that Tim Cook released a rare public apology from Apple and pointed users to mapping apps from competitors. While that may help stem the bleeding until Apple can figure out how to fix its Maps mess, there are two things about Tim Cook's statement I want to address.
The first is that Cook's apology shows that Apple truly cares about its users. You know those times you mess up and realize how hard it is to apologize for your mistake? It's usually pride or embarrassment that gets in the way of apologizing. Either way, it's still incredibly hard to admit you were wrong. Now multiply that feeling by a million, knowing that your apology -- the admission that you were wrong -- will be reported by every major newspaper and tech blog in the world.
[Source: TUAW - Read the full story there]